[liberationtech] Recently sold sensenetworks has creepy buying habits tracking feature

duncan at openmailbox.org duncan at openmailbox.org
Thu Jul 3 02:54:49 PDT 2014


Hi all,

A few months back a ad platform sensenetworks was recently bought by a 
large US corp. Among their offerings, is the not uncommon real-time 
bidding auction for ads:

http://crypto.mm.st/sense-ad-bid.jpg

However, what shocks me is the claim that they're able to track users 
buying items in physical stores. How they do this, is completely beyond 
me. (https://www.sensenetworks.com/retail-retargeting/)

--
Duncan




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