[liberationtech] Reaching Digital Media Users in the MENA

[Broadcasting Board of Governors]

 The Broadcasting Board of Governors (BBG) and Gallup invite you to attend a research briefing on digital media use in the Middle East and North Africa. Digital media have become key platforms in the Arab world both for news and peer to peer communications.  According to BBG national surveys, virtually all adults in most  countries of the Persian Gulf are using the Internet, and specifically Facebook and YouTube, on a regular basis. In Egypt, Algeria, Iraq, and other countries, tens of millions use these tools every week. For the first time, the Internet is rivaling television as a favored media platform in Gulf countries.  In Kuwait, YouTube has become the most important source of news.  As digital media use in the region continue to grow, information providers seeking to make an impact via digital platforms will need to draw on solid market data, knowledge of political and social dynamics, and information about competitors and technological changes in order to develop 
sound and flexible strategies, especially over the medium to longer term. Please join us as we present recent BBG digital media use data as well as attitudinal data from the Gallup World Poll to assess strategies for reaching digital media users in the MENA region: What are the most “important” MENA countries for digital media and where are the largest and most receptive audiences?  Which is better for reaching audiences in North Africa and the Gulf, YouTube or Facebook?  How should information providers use mobile apps and Twitter?  What are some of the content pitfalls related to current political and social dynamics?  Speakers include: •          Chris Stewart, Partner, Gallup•          Bruce Sherman, Director, Office of Strategy and Development, BBG•          Diana Turecek, Director of Audience Research, MBN •          Mohamed Younis, Senior Analyst and Senior Practice Consultant, Gallup After the presentations, a 
roundtable discussion will follow where the audience and media practitioners will exchange thoughts, ask questions and explore other aspects of digital media in the region.
Share this event on Facebook and Twitter We hope you can make it!Cheers,Broadcasting Board of Governors

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Event Summary:
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Event: Strategies for Reaching Digital Media Users in the MENA
Date: Thursday, November 19, 2015 from 9:00 AM to 10:30 AM (EST)
Location: <b>Gallup World Headquarters</b><br />901 F Street, NW<br />(Entrance on 9th Street)<br />Washington, DC 20004<br />

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Event Details:
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EVENT: BBG-Gallup Research Briefing      Strategies for Reaching Digital Media Users in the MENA: One Region, Multiple Realities  The Broadcasting Board of Governors (BBG) and Gallup invite you to attend a research briefing on digital media use in the Middle East and North Africa. Digital media have become key platforms in the Arab world both for news and peer to peer communications.  According to BBG national surveys, virtually all adults in most  countries of the Persian Gulf are using the Internet, and specifically Facebook and YouTube, on a regular basis. In Egypt, Algeria, Iraq, and other countries, tens of millions use these tools every week. For the first time, the Internet is rivaling television as a favored media platform in Gulf countries.  In Kuwait, YouTube has become the most important source of news.  As digital media use in the region continue to grow, information providers seeking to make an impact via digital platforms will need to draw on solid 
market data, knowledge of political and social dynamics, and information about competitors and technological changes in order to develop sound and flexible strategies, especially over the medium to longer term. Please join us as we present recent BBG digital media use data as well as attitudinal data from the Gallup World Poll to assess strategies for reaching digital media users in the MENA region: What are the most “important” MENA countries for digital media and where are the largest and most receptive audiences?  Which is better for reaching audiences in North Africa and the Gulf, YouTube or Facebook?  How should information providers use mobile apps and Twitter?  What are some of the content pitfalls related to current political and social dynamics?  Speakers include: •          Chris Stewart, Partner, Gallup•          Bruce Sherman, Director, Office of Strategy and Development, BBG•          Diana Turecek, Director of Audience 
Research, MBN •          Mohamed Younis, Senior Analyst and Senior Practice Consultant, Gallup After the presentations, a roundtable discussion will follow where the audience and media practitioners will exchange thoughts, ask questions and explore other aspects of digital media in the region.

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Hosted By:
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Broadcasting Board of Governors
The Broadcasting Board of Governors (BBG) encompasses all U.S. civilian international media, including the Voice of America (VOA), Radio Free Europe/Radio Liberty (RFE/RL), Radio Free Asia (RFA), Radio and TV Martí, the Middle East Broadcasting Networks (MBN)—Radio Sawa and Alhurra Television and the International Broadcasting Bureau (IBB).
www.bbg.gov

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Register Online:
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More information and online registration are available here:
https://www.eventbrite.com/e/strategies-for-reaching-digital-media-users-in-the-mena-tickets-19431703749?ref=enivte001&invite=ODczODQ3MS9saWJlcmF0aW9udGVjaEBsaXN0cy5zdGFuZm9yZC5lZHUvMA%3D%3D

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