[liberationtech] "Inside the Cave" of Obama's digital strategy

Gregory Foster gfoster at entersection.org
Sat Dec 22 13:12:35 PST 2012


If you are curious about the state of contemporary technology use in 
politics, this is a pretty interesting compilation of information put 
together by a DC-based GOP consultancy in the wake of the latest U.S. 
Presidential election.  I've uploaded the PDF slidedeck to DropBox to 
avoid the consultancy's requirement that one share personal information 
to gain access.

"Inside the Cave: An In-Depth Look at the Digital, Technology, and 
Analytics Operations of Obama for America":
http://dl.dropbox.com/u/72732917/engage-inside_the_cave-2012_12_22-a.pdf
https://www.virustotal.com/file/42543e38f8d50477487c40c5c69114ca6d4d9cfe5a14dbf1c420d61ac57bdb6c/analysis/1356210049/

This was posted to the Progressive Exchange mailing list, which is a 
well-established community of technical and marketing staffers of 
progressive U.S. nonprofits, advocacy/political orgs, and 
consultancies.  More often "reluctant techies" than not, this 
community's members are more interested in achieving their 
organization's mission than tracking the latest tech trends or engaging 
in questions about the design of technologies - though they are asked to 
do that as well.  Lots of big hearts and green fields for competent 
technical guidance in the non-profit sector.
http://www.progressiveexchange.org/welcome.htm

gf


> ________________________________________________________________________
>
> Message: 4
> Date: Fri, 21 Dec 2012 17:57:05
> From: Colin Delany <cpd at epolitics.com>
> Subject: check out this great overview of Obama's 2012 digital campaign
>
> Hi, Patrick Ruffini and the folks at EngageDC have put together a 
> terrific 90-plus-page overview slideshow of the Obama digital 
> operation, with numbers, org charts and excellent quotes from people 
> involved. Patrick's trying to get his fellow Republicans to realize 
> what happened to them, but he's done us all a great service by pulling 
> this together. I plan to steal from it with wild abandon. Download here:
>
> http://www.engagedc.com/inside-the-cave/
>
> --cpd
>
>
> Colin Delany
> Epolitics.com -- dissecting the craft of digital political advocacy
> http://www.epolitics.com
> cpd at epolitics.com
> 202-422-4682
> @epolitics

-- 
Gregory Foster || gfoster at entersection.org
@gregoryfoster <> http://entersection.com/




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