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<![endif]--> <table class="container" lang="container" dir="ltr" border="0" cellpadding="0" cellspacing="0" valign="top" style="width:100%"> <tr> <td valign="top" class="message-wrapper" style="color:#222;font-family:arial,sans-serif"> <!--[if mso]><table border="0" cellpadding="0" cellspacing="0" valign="top" style="border-collapse:separate;"><tr><td valign="top"><![endif]--> <div dir="ltr">Facebook accused of knowing ad audiences were inflated. Facebook first learned about concerns that it was misleading customers about how many people could see their ads in 2015 but did nothing about it. Facebook’s potential reach among the 18- to 34-year-old demographic in every state exceeded the actual population of those 18- to 34-years-old. <div><br></div><div>“This is a lawsuit waiting to happen,” a Facebook product manager wrote to colleagues in October 2018.<br></div><div><br></div><div>“My question lately is: How long can we get away with the reach overestimation?” another employee wrote.</div><div><br></div><div>Facebook internally acknowledged that the inflated numbers were “due to duplicate and fake accounts.” But rather than cleaning up the metric, the company allegedly created talking points attributing the apparent mismatch to people traveling.</div><div><br></div><div> <!--[if mso]>
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<![endif]--> <table id="" class="card-v3" cellpadding="0" cellspacing="0" style="border:1px solid #f5ffff;border-radius:4px;width:100%;max-width:578px;mso-border-alt:none;font-style:normal;font-weight:normal;font-variant:normal;line-height:normal"> <tbody><tr style="border:1px solid #d5ecff;mso-border-alt:none;display:inline-block;border-radius:3px;width:100%"> <td style="display:block;width:100%;box-sizing:border-box;padding:8px;border-radius:2px;border:1px solid #99b0e1;font-size:0;vertical-align:top;background-color:white;mso-border-alt:none;position:relative"> <table width="100%" border="0" cellpadding="0" cellspacing="0" valign="top" style="border-collapse:separate;text-align:left"> <tbody><tr class=""> <td class="palm-one-whole" rowspan="2" valign="top" style="width:134px"> <table width="100%" class="inner" border="0" cellpadding="0" cellspacing="0" valign="top" style="border-collapse:separate"> <tbody><tr> <td valign="top" style="padding:"> <a href="https://links95.mixmaxusercontent.com/5e196044087550002eab97f3/l/ulF5Iglw0TgvV4YHr?messageId=Q3AOEi4aGR3LiwpfH&rn=gIUxkI&re=IyZy9mLoNWZ052bpRXYyVmYpxmLzR3cpxGQ0xmI&sc=false" target="_blank" style="display:block"><img src="https://res.cloudinary.com/mixmax/image/fetch/w_800,h_600,c_fill,q_90,fl_progressive,g_faces:center/https%3A%2F%2Fimages.wsj.net%2Fim-167169%2Fsocial" class="palm-one-whole" width="120" style="display:block;width:120px;vertical-align:top" alt="Preview image"></a> </td> </tr> </tbody></table> </td> <td class="palm-one-whole" rowspan="" valign="top" style="font-size:13px;width:px"> <table width="100%" class="inner" border="0" cellpadding="0" cellspacing="0" valign="top" style="border-collapse:separate;font-size:13px"> <tbody><tr> <td valign="top" style="padding:"> <table cellpadding="0" cellspacing="0" valign="top" style="border-collapse:collapse"> <tbody><tr> <td colspan="2" valign="top" style="min-width:100%;padding-bottom:2px;font-size:16px;line-height:22px;font-weight:600;font-family:'Avenir Next','Segoe UI','Calibri',Arial,sans-serif"> <a href="https://links99.mixmaxusercontent.com/5e196044087550002eab97f3/l/AQ1J9Fn6KGK6iZZvo?messageId=Q3AOEi4aGR3LiwpfH&rn=gIUxkI&re=IyZy9mLoNWZ052bpRXYyVmYpxmLzR3cpxGQ0xmI&sc=false" target="_blank" style="text-decoration:none;display:block;color:#333;border:none"> Facebook Accused in Amended Lawsuit of Knowing Ad Audiences Were Inflated </a> </td> </tr> <tr> <td colspan="2" valign="top" style="min-width:100%;padding-bottom:4px;font-size:13px;line-height:17px;font-family:'Segoe UI','Helvetica Neue',Helvetica,'Calibri',Arial,sans-serif"> <a href="https://links910.mixmaxusercontent.com/5e196044087550002eab97f3/l/H40nhlgDoaARFbwHL?messageId=Q3AOEi4aGR3LiwpfH&rn=gIUxkI&re=IyZy9mLoNWZ052bpRXYyVmYpxmLzR3cpxGQ0xmI&sc=false" target="_blank" style="text-decoration:none;display:block;color:#333;border:none"> Facebook employees were aware the company was overestimating how many people advertisers could reach on the site, according to a complaint in a lawsuit originating… </a> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr><tr> <td valign="bottom"> <table width="100%" border="0" cellpadding="0" cellspacing="0" valign="top" style="border-collapse:separate"> <tbody><tr> <td valign="bottom" style="line-height:11px;font-family:'Avenir Next','Segoe UI','Calibri',Arial,sans-serif" class="hostname"> <a style="color:#aab;display:block;font-size:11px;margin:0;letter-spacing:1px;padding-left:1px;text-decoration:none;text-transform:uppercase" href="https://links94.mixmaxusercontent.com/5e196044087550002eab97f3/l/I6DWdWRGQpy57u775?messageId=Q3AOEi4aGR3LiwpfH&rn=gIUxkI&re=IyZy9mLoNWZ052bpRXYyVmYpxmLzR3cpxGQ0xmI&sc=false" target="_blank">wsj.com</a> </td> <td align="right" valign="bottom"> <a href="https://mixmax.com/r/5e196044087550002eab97f3?ref=Website preview" style="display:block;vertical-align:top;font-size:0" target="_blank"> <img src="https://emailapps.mixmax.com/img/badge_mixmax.png" align="top" height="20" style="display:block" alt="Mixmax" border="0"> </a> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> <!--[if mso]>
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